Value of ASAP Certification
CA-AM and CSAP Certification Translates into Better Business Outcomes
CA-AM and CSAP Certification Translates into Better Business Outcomes
The ASAP certification program ensures that organizations get optimum value and efficiency out of the partnership practice and the alliance managers running it. In today’s fast-paced global economy, the “partner” function is as important as “build” or “buy.” ASAP-certified alliance practices and professionals quickly acquire the skills to guide collaborations to their desired goals—adding revenue, penetrating new markets, integrating new technology or knowledge, etc.—at a significantly higher rate than those carrying out partnerships on an ad hoc basis.
Why ASAP Certification?
- Greatly improve success rates for strategic alliances, co-marketing and co-selling arrangements, reseller programs, and other forms of business collaborations
- Significantly reduce the time and resources needed to train and develop top-caliber alliance professionals
- Enhance individual alliance performance to help achieve goals while ensuring long-term career success
Click here for upcoming certification workshop dates
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ASAP Certification saves significant time and money. |
ASAP Certification helps steer partnerships to greater heights at a higher success rate
Drew Quinlan, CA-AM, SVP of Global Sales at Formstack shares how ASAP Certification helps get to better alliance outcomes faster.
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ASAP Certification Should be a Foundational and Required Part of Every Alliance |
Companies Move Faster and Farther with ASAP Certification |
Creating a Cohesive Team That Embraces a Common Language |
“Both the CA-AM and the CSAP aren’t just about, ‘What is an alliance?’
It’s not about definitions and facts. It’s about situations—what you would do in various situations.
It’s really the practical application of the knowledge that makes it more valuable.”
~ Christine Carberry, CSAP