Publications
ASAP offers essential resources developed specifically for alliance and partnership professionals.
Our flagship publication, The ASAP Handbook of Alliance Management: A Practitioner's Guide, provides comprehensive frameworks and methodologies widely recognized as the foundation of effective alliance management.
We also offer specialized supplements tailored to key industries such as biopharma and technology, delivering targeted insights for sector-specific partnerships. Our collection includes member-contributed books sharing practical perspectives from industry experts.
Explore our offerings below to find the resources that will enhance your collaborative business relationships.
Purchase ASAP Publications
The ASAP Handbook of Alliance Management: A Practitioner's Guide
This compendium of alliance management practices, principles, and current professional standards puts all the information you need in one unique, indispensable guidebook that exists nowhere else.
The ASAP Guide to Biopharmaceutical Partnering
Explore the complexities of the evolving BioPharma landscape and dive deep into critical areas.
The ASAP Guide to Information Technology Partnering
Get the latest and most advanced thinking on leading, managing, and deriving revenue from alliances, partnerships, and complex ecosystems in the high-tech field.
Creating Alliance Value
You'll find answers and insights in Creating Alliance Value, written by a team of alliance management all-stars.
Partners Are the Customer Experience
Authors Nancy Ridge, CA-AM, and Norma Watenpaugh, CSAP, draw on their own extensive research and years of firsthand partnering experience to detail the connections between partner experience and customer experience