Online TrainingAI Adoption
Dive into advanced techniques for optimizing AI-driven communication, refining partner and alliance strategies, and driving impactful business outcomes.
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5th Edition · coming fall 2026
Alliance management has evolved. The handbook has too.
Buy the Handbook
The future belongs to those who can partner effectively.
Who We Are
ASAP is the global leader in alliance management.
The Association of Strategic Alliance Professionals (ASAP) is a nonprofit, global organization dedicated to advancing the practice of alliance and partnership management. Since our start in 1998, ASAP has developed standards, knowledge, certification, and a peer-led community for the professionals who ensure complex, high-stakes partnerships realize their full potential.
28years advancing the profession
What is alliance management?
No organization can succeed alone. But effective partnerships need more than shared vision — they need to bridge operations, governance, and decision-making across separate organizations.
Alliance professionals design, build, and maintain partnerships to reach a common goal.
Alliance management is critical throughout the life cycle of a partnership. Tap or click each phase below to learn more.
Alliance-Specific Strategy
Alliance-Specific Strategy
Analysis and Selection
Analysis and Selection
Building Trust and Value-Creating Negotiations
Building Trust and Value-Creating Negotiations
Operational Planning
Operational Planning
Alliance Structuring and Governance
Alliance Structuring and Governance
Launching and Managing
Launching and Managing
Transform, Innovate, or Exit Gracefully
Transform, Innovate, or Exit Gracefully
Upcoming education
Online Training
Online ProgramEngineering Value Realization:
The Alliance Professional as Enterprise Execution Leader
Learn how to drive value realization by leading enterprise execution, aligning partners through structured tradeoffs, reducing friction, accelerating decisions, and embedding the discipline needed to turn strategy into sustained results.
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In-person TrainingAlliance Essentials
A one-day, high-impact program that demonstrates how to build trust, navigate complexity, and deliver results in cross-company collaboration.
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In-person TrainingApplied Alliance Management
A six hour program to advance your career and alliance impact with proven methodologies, practical tools, and expert guidance that prepare you for both CA-AM certification and partnership success.
RegisterOnline TrainingAlliance Essentials
A six hour high-impact program that demonstrates how to build trust, navigate complexity, and deliver results in cross-company collaboration.
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Member Exclusive Online ProgramBuilding Bridges for Better Futures
Today's alliances face unprecedented geopolitical and regulatory complexity. Discover how international mediation can help partners navigate conflict, preserve value, and strengthen collaboration in an increasingly uncertain world.
RegisterPowering collaboration across industries
Our tools work no matter who your partners are or what you're making together.
Pharma company
Biotech firm
Rare disease treatment
Housing agency
Developer
Mixed-income housing
Energy company
Clean-tech startup
Climate solution
Media company
Tech platform
Shareable stories
Software company
Hardware manufacturer
New consumer tech
Hospital system
Government agency
Transportation provider
Better access to care
Manufacturer
Tech company
Smart production system
Automaker
Battery manufacturer
Electric vehicle
“Our journey to becoming a company that ‘partners well’ was accelerated and enabled by ASAP. ASAP allows us to provide the best tools, networking opportunities, and professional development to our alliance teams around the world.”
KK
Kim KingChief Partner Officer, PTC
ASAP Newsroom
Latest news & insights
Announcements, research, and event updates from the global home of alliance management.
1/3of company revenue across industries is driven by alliances
$100Tin global economic output could come from ecosystem-driven businesses by 2030
70%+revenue growth projected from partnerships over the next 5 years
94%of organizations believe their partner ecosystem will drive future growth and competitive advantage
Watch and Listen
Hear from the alliance community
Short, practical videos from certified professionals and industry leaders on building trust, structuring governance, and proving alliance value to the C-suite.
Our Mission
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Trusted by alliance teams at the world's leading organizations.
Unlock the full potential of your partnerships
Join the community building the collaborative infrastructure of the future. Find your people, advance your career, and help shape the practice of alliance management.