The Association of Strategic Alliance Professionals (ASAP) is a nonprofit, global organization dedicated to advancing the practice of alliance and partnership management. Since our start in 1998, ASAP has developed standards, knowledge, certification, and a peer-led community for the professionals who ensure complex, high-stakes partnerships realize their full potential.
No organization can succeed alone. But effective partnerships need more than shared vision — they need to bridge operations, governance, and decision-making across separate organizations.
Alliance professionals design, build, and maintain partnerships to reach a common goal.
Alliance management is critical throughout the life cycle of a partnership. Tap or click each phase below to learn more.
Member Exclusive Online ProgramThis online program gives members a forum for discussion-based learning focused on building cohesion within their team and across their internal organization.
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In-person TrainingA one-day, high-impact program that demonstrates how to build trust, navigate complexity, and deliver results in cross-company collaboration.
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In-person TrainingA six hour program to advance your career and alliance impact with proven methodologies, practical tools, and expert guidance that prepare you for both CA-AM certification and partnership success.
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Member Exclusive Online ProgramThis interactive session, with time for audience questions via chat, offers a roadmap for navigating inventorship risk under evolving patent office guidance.
RegisterOnline TrainingA six hour high-impact program that demonstrates how to build trust, navigate complexity, and deliver results in cross-company collaboration.
RegisterMember Exclusive Online ProgramToday's alliances face unprecedented geopolitical and regulatory complexity. Discover how international mediation can help partners navigate conflict, preserve value, and strengthen collaboration in an increasingly uncertain world.
RegisterOur tools work no matter who your partners are or what you're making together.
“Our journey to becoming a company that ‘partners well’ was accelerated and enabled by ASAP. ASAP allows us to provide the best tools, networking opportunities, and professional development to our alliance teams around the world.”
KK
Announcements, research, and event updates from the global home of alliance management.
Short, practical videos from certified professionals and industry leaders on building trust, structuring governance, and proving alliance value to the C-suite.
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Join the community building the collaborative infrastructure of the future. Find your people, advance your career, and help shape the practice of alliance management.
