Certificate of Achievement-Alliance Management (CA-AM)

The Certificate of Achievement - Alliance Management (CA-AM) is the foundational certification for professionals seeking to demonstrate expertise in the fundamentals of alliance management. As a CA-AM certified professional, you'll join over 1,500 alliance management professionals who have been certified, demonstrating your knowledge of broad collaboration concepts and proficiency in applying the tools, principles, and best practices outlined in The ASAP Handbook of Alliance Management.

The CA-AM exam focuses on the individual's overall alliance and operational competencies in both the process and fundamental principles related to executing and managing alliances and partnership business objectives. It covers the entire alliance life cycle:

“If somebody tells me that they know ASAP, they’re certified, and they’ve read the ASAP Handbook, I’m instantaneously more apt to dive much deeper with them.” 
~ Drew Quinlan, CA-AM, Senior Vice President of Global Sales, Formstack

CA-AM Exam Prerequisites

• ASAP member in good standing
• Minimum three years of alliance management experience
• Completed CA-AM Exam Prep Workshop (details below)
  
  

CA-AM Exam Details

• Online exam; 90 minute average completion time
• Experiential, scenario-based questions with one "best" answer
• 85 multiple-choice questions
• Passing score: 59

CA-AM Exam Prep Workshops

ASAP offers four different types of exam reviews to help you prepare for the CA-AM exam. All four options are bundled and include the workshop, materials and the exam itself.

1. Face-to-Face Workshop - This 1 day workshop covers key concepts for successful alliances, organizational elements that align alliances with corporate strategy, and partner business objectives. This workshop incorporates group discussions and case scenario analysis and includes a copy of The ASAP Handbook of Alliance Management. Exam candidates have 30 days after completing the workshop to take the exam. Register here.
   
   
2. Live Online Instructor-led Workshop - This interactive workshop is conducted over two half-day sessions via Zoom, led by an instructor. It covers key concepts for successful alliances, organizational elements that align alliances with corporate strategy, and partner business objectives. The workshop incorporates group discussions, case scenario analysis, and breakout sessions, fostering active participation and peer interaction. Participants receive a four-week subscription to The ASAP Handbook of Alliance Management electronic book. Exam candidates have 30 days after completing the workshop to take and pass the exam. Register here.
   
   
3. Self-paced Online Learning - This self-paced option provides a flexible learning experience without an instructor. It consists of pre-recorded video lectures and multimedia content, covering key concepts for successful alliances, organizational elements that align alliances with corporate strategy, and partner business objectives. Candidates must first join ASAP as a member to access this self-paced learning program. Upon registration, candidates have 8 weeks in total to complete the self-paced online learning and pass the exam. Access to The ASAP Handbook of Alliance Management electronic book is available until the exam is passed, but no longer than 8 weeks. Register here.

   
   ** It's important to note that while this self-paced option offers convenience, it may not provide the same interactive experience as the live online instructor-led workshops or in-person workshops. For those able, ASAP recommends attending a virtual instructor-led workshop or an in-person workshop for a more comprehensive and engaging learning experience, including peer interactions and opportunities for discussion and case analysis. 

4. Custom Team Workshops - These workshops are structured to assist members in preparing for the CA-AM exam and serve as a refresher of the knowledge and skills that a successful test-taker should already have. They are not comprehensive courses but rather review sessions designed for organizational alliance teams to participate together. A minimum number of attendees is required, and the workshops can be delivered online or in-person. ASAP will provide a facilitator and access to all workshop materials. This option includes a one-year subscription to The ASAP Handbook of Alliance  Management electronic book. Custom Team Workshops allow organizations to minimize time spent out of the office while enabling team members across different locations to collectively review and prepare for the exam. Exam candidates have 30 days after completing the workshop to take the exam. For more information, contact Lori Gold.

“Maintaining certification keeps you engaged with a community of people who have encountered, and continue to deal with similar situations. That's something you can't get out of a handbook or a test.”  ~ Christine Carberry, CSAP

CA-AM Renewal

Maintaining your CA-AM certification goes hand-in-hand with keeping pace with the latest industry developments. At ASAP, we provide a wealth of educational resources to help you grow professionally and elevate your partnership proficiency.

Our comprehensive offerings, including conferences, webinars, round tables, publications, and courses, equip you with hands-on knowledge and insights to thrive in the ever-evolving alliance landscape. Engaging with these resources ensures you remain at the forefront of emerging trends, empowering you to drive sustained success in your collaborations.

Moreover, active participation in ASAP's educational initiatives contributes towards the renewal of your CA-AM credentials. By investing in continuous learning, you not only enhance your expertise but also fulfill the requirements to maintain your CA-AM designation.

CA-AM certification must be renewed every three years. To renew, you must:

• Maintain ASAP membership in good standing
• Accumulate six continuing education points over a 3-year period, with at least one point earned annually
• Earn points from at least two of the following four categories:
  
  • Presenting at in person or online events
  • Writing or authoring articles / blogs
  • Instructing courses
  • Attending education and events in alliance management
  • Service to the alliance management profession