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- Alliance managers may for various reasons lose executive sponsorship and support, but ISO 44001 can provide a framework for engaging the board.
- Maintaining strategic alignment is a continual challenge for most alliances in a changing and challenging world. Board-level business objectives and strategy are built into ISO 44001.
- ISO 44001 encourages a corporate commitment to the careers and skills of alliance specialists, defining and requiring competency development for certification.
- The ASAP Handbook of Alliance Management offers a mapped process for the alliance managers to drive a defined alliance process that complies with ISO 44001