M&A is cool, sexy, and mysterious...but why should alliance managers care? First, to alleviate the fear factor when M&A rocks their company's world. Second, because they might just be able to contribute constructively to the integration process, and burnish their skills while they're at it. Continue Reading
ASAP Webinar
Highlighting topics that are top of mind for alliance professionals.
Even in the hypercompetitive world of tech partnering, it's about more than just revenue. Netting quick, early wins, focusing on and measuring customer and partner success, and opening up more and bigger, better opportunities are all just as important. Continue Reading
Communication is "at the center of everything we do as alliance managers.” It's not just part of a days' work, it's "the whole job." Michael J. Burke led a discussion on the topic between Peggy Taylor, Christina Neary, and Sophie Lismonde as part of ASAP's latest webinar. Continue Reading
The channel may be changing, but it will still play a big role in the world of subscriptions, marketplaces, and ecosystems moving forward. Nellie Scott of SAS and Rob Spee of BeyondTrust outline the skills channel managers need for programs of all maturity levels in the latest ASAP Fireside Chat. Continue Reading
The cup overflowed, and time ran out: not enough time, that is, to get to everyone's questions during the last ASAP Webinar, "Leaning into the Future: Priorities for Biopharma Alliance Professionals." But fear not! Our esteemed panelists provided answers to your burning alliance questions. Continue Reading
Know your partner's decision-making process. The best way to handle conflict is to avoid it. Prereads of presentations prior to governance meetings prevent you from arguing in front of your partner. These insights emerged from ASAP's latest webinar on current alliance management trends in Asia. Continue Reading
In a recent ASAP Webinar, two tech partnering insiders spoke of the challenges of shifting business models, the move to the cloud, and above all, changes to partner compensation structures. "Everyone's still trying to figure it out," said one. But alliance pros must help their C-suites solve it. Continue Reading
How can alliance managers get a little better every day in their constant quest for excellence? Jan Twombly, CSAP, and Jeff Shuman, CSAP, PhD, counted the ways in a recent ASAP webinar. Continue Reading
The state of digital infrastructure dedicated to alliance management still has a ways to go, but it's getting better all the time, according to the leaders of allianceboard. That's good news for alliance professionals seeking to organize, track, and ultimately grow their alliances. Continue Reading
When it comes to partner enablement, the old ways are definitely "yesterday's news." The keys to success today are to create automated yet customized "journeys" that partners can easily follow themselves to get the training they need, as a recent ASAP Webinar panel made clear. Continue Reading
Airline industry veteran Roger Maynard spoke with BTD's Nick Palmer in a recent ASAP Webinar about his experiences at British Airways, including the formation of the One World Alliance and other BA partnering efforts, including the applicability of airline alliance experiences to other industries. Continue Reading
In a recent ASAP Webinar, panelists discussed how to identify and demonstrate the value of biopharma alliance management, and how to communicate that value effectively to senior leadership. Continue Reading