Peak Experience: 2021 ASAP Global Alliance Summit Delivers Everything You Need to Know About Collab

Posted By Jon Lavietes, Friday, February 12, 2021

You can’t excel at any craft if you don’t fine-tune your tools and techniques. The 2021 ASAP Global Alliance Summit, the alliance professional’s best annual forum for learning new tricks of the trade, is a little over a month away. Registration starts at under $500 and alliance managers of all stripes are lining up to take advantage of the event’s many presentations, roundtables, master classes, and networking opportunities that have proven invaluable to thousands of attendees over the past two decades.

Bruce Cozadd, chairman and CEO of Jazz Pharmaceuticals; Jay McBain, principal analyst for channels, partnerships and alliances at Forrester Research; and Bronwyn Hastings, senior vice president of worldwide channel sales and ecosystem at Citrix; will deliver each day’s respective keynote. In the sessions that follow, accomplished alliance leaders from established multinationals—including Eli Lilly and Company, Salesforce, SAS Institute, Citrix, Jazz Pharmaceuticals, RingCentral, Bayer, Equifax, Blue Yonder, RSM, and Thomson Reuters—will join leading alliance experts from The Rhythm of Business, Vantage Partners, Phoenix Consulting Group, and others in imparting insights around all aspects of alliance management, including joint product development, business planning, collaborative selling, demonstrating the value of the practice, and other issues facing the practitioner in Global 1,000 and small to medium enterprise. It’s basically everything you need to know about steering collaborations through today’s rough and unpredictable terrain, all in one (virtual) place.

Defining Moments and Lessons Learned on the Front Lines

The Summit agenda also contains programming specifically for the small shop and individuals who have gone out on their own in the form of the panel “Defining Moments from the Entrepreneurial Front Line,” featuring Shalini Kasliwal, founder and CEO of JoinEight, and Rachel Kuperman, CEOof Eysz, Inc., and moderated by Nellie Scott, CA-AM, global channel development manager at SAS Institute. For the junior alliance professionals building careers, the Summit offers “Things I Wish I Knew When I Started in Alliance Management,” where Alicia Kropelnicki, CA-AM, JD, Esquire, global strategic alliances managerat Thomson Reuters, will offer some lessons learned from her alliance management journey.

And because you asked for it, each day will contain virtual Coffee Cafés, lunch breaks, hallway discussions, and ASAP Ice Breaker networking sessions so you can make those all-important business connections and mine for new potential partners.

Summit Presentations on Demand: Award-Nominated Alliances, Dispute Resolution, and the Evaluation Form

In addition to the three jam-packed days of knowledge-laden live sessions, Summit registrants will get access to on-demand presentations during and several weeks after the event. Beatrice Lana, CA-AM, PhD, strategic alliance executiveat Cancer Research UK, and Lars van der Veen, PhD, chief operations officerat iOnctura, will show attendees what made their partnership a 2021 ASAP Alliance Excellence Awards finalist, while the proven tandem of Susan Cleveland, JD, global channel manager at Thomson Reuters Legal, and Ben Anderson, CA-AM, JD, Esquire, partner asset and licensing program managerat Thomson Reuters Legal, will riff on “Bringing Down Barriers: Using Alternative Dispute Resolution Techniques to Improve Communication.” In addition, the leaders of alliance management software platform provider allianceboard, Louis Rinfret, founder and CEO, and Michael Roch, chief commercial officer, will demonstrate tools that can aid alliance professionals in “Leveraging Alliance Evaluations to Maximize Value and Minimize Risk.” Finally, Mike Ellis, vice president of strategic alliances, at BeiGene, will join Mai-Tal Kennedy, principal at Vantage Partners, in enlightening viewers on how to utilize partnerships to sustain rapid startup growth and bridge cultural differences between geographically dispersed partner teams.

Don’t miss this opportunity to learn creative ways to close new coselling deals, select the best partners, drive innovation, hit your company’s next quarterly revenue projections, and advance your career. Register for the 2021 ASAP Global Alliance Summit today and get access to all live and on-demand sessions this March!