When two companies that are not direct partners get together, good things happen. They may create more value and new and unexpected outcomes along the way. Continue Reading
Contributed Content
Thought leadership from our community members.
Alliance managers are often charged with developing the strategic vision and executing day-to-day activities related to their alliances. A recent ASAP roundtable discussed how to balance these two responsibilities. Continue Reading
There are similarities in decision making and allocation of resources between a military commander and a strategic alliance manager or ecosystem manager. According to our guest author, both must call on allies to provide the resources they need to "Charlie Mike": Complete the mission. Continue Reading
Posted By Ezra Schneier, Thursday, June 10, 2021 What is partner bonding, and how do you achieve it? That state where an alliance is more than just a relationship, where two companies do more than share customers and bring innovative solutions together—where each looks at the other as an... Continue Reading
Posted By Contributed by: Wissam “Will” Yafi, Founder & CEO – TIDWIT , Wednesday, October 7, 2020Updated: Tuesday, October 6, 2020 Last year I had a memorable lunch conversation with an alliance vice president of a very large tech GSI. “We have had an alliance... Continue Reading
As the healthcare and biopharma ecosystem expands and diversifies, the public-private partnership model offers an important sphere of collaboration between biopharma companies, medical institutions, patient advocacy foundations, and governmental entities. Biopharma companies—many ASAP... Continue Reading
In today’s rapidly evolving market ecosystems, interactions between companies are neither simple nor static. Companies engage in both competitive and collaborative interactions with one another; companies that were once considered fierce competitors are now also each other’s most... Continue Reading
The following blog was originally posted by ASAP corporate member and Education Provider Partner, The Rhythm of Business. Collaboration is a business buzzword that everyone thinks they know what it means and how to do it, but few truly do; yet it has never been more important than it is today. In... Continue Reading