The channel may be changing, but it will still play a big role in the world of subscriptions, marketplaces, and ecosystems moving forward. Nellie Scott of SAS and Rob Spee of BeyondTrust outline the skills channel managers need for programs of all maturity levels in the latest ASAP Fireside Chat. Continue Reading
ASAP Blog
The ASAP Blog is your go-to source for coverage of the latest ASAP events, including conferences, webinars, roundtables, and other presentations.
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In commercial-stage alliances, biopharma alliance managers find themselves in the role of captains of industry: more like entrepreneurs or general managers of a business than at earlier stages. The rewards can be great, the stakes are high, and the results show up as dollars on the P&L. Continue Reading
"So Happy Together"? Sure, the ASAP member community was thrilled to gather again in person last week in Tampa. But there's more to it than just togetherness. ASAP's founder explains why this might just have been the best Global Alliance Summit we've ever had. Continue Reading
Systems thinking, self-sufficiency, diversity of thought and backgrounds, constant communication, and comprehensive training and development options go a long way in building and retaining a successful alliance management team, according to speakers at last week's 2022 ASAP Global Alliance Summit. Continue Reading
Magical mystery tour? Or vision of the rapidly oncoming future? By any name, Jay McBain guided ASAP Global Alliance Summit attendees through the turbulent world of obliterated business models, disruptive ecosystems, and companies scrambling to stay ahead. Conclusion? Alliances rule! Continue Reading
Companies that think of employee experience (EX) and customer experience (CX) holistically and intentionally see a 1.8X growth rate as opposed to 1.3X or 1.4X growth that comes with addressing these elements in a vacuum, according to research from Tiffani Bova of Salesforce. Continue Reading
What exactly is a "digital thread go-to-market strategy"? Let's just say it's a tale of a village, a flywheel, and an ecosystem, and how all three must be mobilized to move a needle. Cherie Gartner of PTC breaks it down for us. Continue Reading
We're back, folks! Yes, the ASAP Global Alliance Summit is live, in person, and now up and running. And this morning's plenary took us around the world "the wrong way" with plenty of great lessons for the whole alliance crew! Continue Reading
On the eve of the 2022 ASAP Global Alliance Summit, select attendees were afforded a chance to thoroughly explore the concept of collaboration as it applies to alliances, and also got a sneak peak at tomorrow's plenary, Mark Denton's "Navigate the Storm." Continue Reading
Keep an eye on the ASAP Blog throughout the conference and in the weeks following. The ASAP content development team is hard at work bringing you highlights from some of your favorite sessions and even a few you missed. Click here to read all of our Summit BLOG posts. Continue Reading
The cup overflowed, and time ran out: not enough time, that is, to get to everyone's questions during the last ASAP Webinar, "Leaning into the Future: Priorities for Biopharma Alliance Professionals." But fear not! Our esteemed panelists provided answers to your burning alliance questions. Continue Reading
Know your partner's decision-making process. The best way to handle conflict is to avoid it. Prereads of presentations prior to governance meetings prevent you from arguing in front of your partner. These insights emerged from ASAP's latest webinar on current alliance management trends in Asia. Continue Reading