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Helping Partners Succeed—So That You and Your Customers Do, Too
Helping Partners Succeed—So That You and Your Customers Do, Too

In an increasingly digital world, how do you create business models that help your company succeed while ensuring that your partners reap the benefits as well? It’s a question faced by many companies today—not just in technology—and it’s one that is top of mind for Carl... Continue Reading

Postedby Michael Burke
Date posted06/25/2020


Cross-Industry Panel Imparts Insights for Executing David-Goliath Partnerships
Cross-Industry Panel Imparts Insights for Executing David-Goliath Partnerships

Big company–small company alliances are a fact of life in some industries. You see them in tech when Global 1,000 technology vendors integrate innovative functionality from smaller startups that fill gaps in their offerings, or when Big Pharma organizations team up with biotechs to develop... Continue Reading

Date posted06/25/2020


What’s in a Moment? On-Demand Summit Session Details Key Elements of Joint Alliance Marketing
What’s in a Moment? On-Demand Summit Session Details Key Elements of Joint Alliance Marketing

The 2020 ASAP Global Alliance Summit is underway. On Tuesday, Wednesday, and Thursday of this week, ASAP will deliver two to three hours of live-streamed sessions that will be chock full of information that can help alliance managers advance their collaborations. On top of that, Summit attendees... Continue Reading

Date posted06/25/2020


Alliance Champions Announced: ASAP Unveils 2020 Alliance Excellence Award Winners
Alliance Champions Announced: ASAP Unveils 2020 Alliance Excellence Award Winners

Posted By Jon Lavietes, Wednesday, June 24, 2020 The alliance management profession’s ring of legends just got a little bigger. On Tuesday, ASAP announced the winners of the 2020 ASAP Alliance Excellence Awards toward the end of the first day of this year’s ASAP Global Alliance... Continue Reading

Date posted06/24/2020


ASAP’s Summit Kicks Off with Partnering as a Path to Growth, Even—or Especially—in a Pandemic
ASAP’s Summit Kicks Off with Partnering as a Path to Growth, Even—or Especially—in a Pandemic

Day one of ASAP’s first-ever virtual Global Alliance Summit got off to a great start today, with opening remarks by ASAP president and CEO Mike Leonetti and board chair Brooke Paige, along with two fascinating keynotes and the ASAP Alliance Excellence Awards presentation. Leonetti began by... Continue Reading

Postedby Michael Burke
Date posted06/24/2020


It’s Nearly Here! ASAP’s Virtual Summit About to Start
It’s Nearly Here! ASAP’s Virtual Summit About to Start

Have you registered yet? I hope so, because it’s almost here. ASAP’s first-ever virtual Global Alliance Summit begins Tuesday, June 23, with livestream sessions running June 23–25 and on-demand sessions available—well, on demand, anytime you want to view them. As usual, the... Continue Reading

Postedby Michael Burke
Date posted06/20/2020


“We Need to Be Where the Customer Is”: Toward a Sales Process That Includes Everyone
“We Need to Be Where the Customer Is”: Toward a Sales Process That Includes Everyone

Sales of any kind has never been a job for the faint of heart, but like everything else it’s become far more challenging lately. Many customers have been stuck at home for months, unable to just walk into a store or even make connections with their usual sales contacts the way they normally... Continue Reading

Postedby Michael Burke
Date posted06/13/2020


“A Commonality of Spirit”: How a Cancer Center Partners to Help More Patients
“A Commonality of Spirit”: How a Cancer Center Partners to Help More Patients

At ASAP we’re used to talking about all kinds of partnerships: tech industry, cross-industry, biopharma, multipartner ecosystems, and others of many flavors. But what kinds of partnerships are important to a hospital—specifically, a leading cancer center? That will be the subject of a... Continue Reading

Postedby Michael Burke
Date posted06/8/2020


“Golden Minutes”: How International SOS and Workplace Options Coalesced to Help Clients Quickly in M
“Golden Minutes”: How International SOS and Workplace Options Coalesced to Help Clients Quickly in M

Later this month, we will publish the next profile in our series of exclusive online articles examining the 2020 ASAP Alliance Excellence Award nominees. Over the course of the last four months, ASAP members have read the inspiring stories of Banistmo and Reciclar Paga’s groundbreaking... Continue Reading

Date posted06/2/2020


Make a Decision! Now More Than Ever, Alliance Decision Making Is Critical. Game Theory Can Help
Make a Decision! Now More Than Ever, Alliance Decision Making Is Critical. Game Theory Can Help

Most of us have probably worked on teams and within hierarchies where decisions were hard to come by: slow to be made due to fearful, indecisive leaders, or requiring multiple hoops to jump through to get approvals. It can have a crippling effect on projects and partnerships, and everyone becomes... Continue Reading

Postedby Michael Burke
Date posted05/26/2020


Q2 Strategic Alliance Quarterly Examines How Alliance Teams Are Handling COVID-19 | ASAP Members Dis
Q2 Strategic Alliance Quarterly Examines How Alliance Teams Are Handling COVID-19 | ASAP Members Dis

When COVID-19 forced us here in the United States into self-isolation in mid-March, we at ASAP’s editorial operation were finalizing our pre-planned in-depth features for the Q2 2020 edition of Strategic Alliance Quarterly, due to hit ASAP member mailboxes in May. Were we to wait until the... Continue Reading

Date posted05/11/2020


Pharma Alliance Leaders Making Adjustments to a Virtual, Stay-at-Home World
Pharma Alliance Leaders Making Adjustments to a Virtual, Stay-at-Home World

During the COVID-19 crisis, it’s been heartening to see how many pharmaceutical companies—including a representative number of ASAP members—have stepped up their efforts to work toward vaccines and medicines to treat the virus, including partnering with one another and with... Continue Reading

Date posted04/28/2020